Developing Community
Sports Organisations

The Carrington House approach to Sport and Physical Activity Development
is designed to generate Social and Economic value, and Sporting Improvements.
Through alternative funding channels created
by a shift in society’s relationship with community organisations.

Growing
Community Sports Organisations
as Social Enterprises

Improving Sport and Physical Activity development is designed to generate greater  social value through accessing alternative funding channels, created by a shift in society’s relationship with community.

This altered perspective looks to increase levels of physical activity whilst re-aligning Community Sports Organisations (CSOs) as health and wellbeing hubs supporting communities and sport.

This re-focus on social impact offers access to different investment streams, by addressing local needs including community cohesion, wellbeing and economic growth, thereby increasing the social value required by social funders.

Expanding your sports facilities

A more business-like approach to the delivery of physical activity in a community setting will provide the income streams, grants and social investment needed to improve sports facilities.

Multi-purpose facilities would be designed to accommodate a new range of complementary activities delivered by comprehensive health and wellbeing partnerships, through community programmes in local settings.

A vibrant community sports organisation encompassing health & wellbeing and physical activity, introduces a unique offer, that is recognised as a key element in addressing complex societal needs, as highlighted in Sporting Future – A New Strategy for an Active Nation, and encapsulated by the information below.

At the heart of this new strategy sit
five simple but fundamental outcomes:

These 5 governmental outcomes need to be incorporated into the planning of future Community Sport
developments by identifying income streams that fulfil the objectives of these cross-cutting agendas.

walk

Physical
Health

send

Mental
Health

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Individual
Development

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Social & Community
Development

building

Economic
Development

Source: Sporting Future

Post Covid Recovery - Individual Health & Wellbeing and Organisational Recovery

Programmes led by the community sports organisations with support from local health centres, the local CCGs and the NHS along with Coaching Communities will provide the necessary skill set to enable community clubs to create health partnerships.

This provides a health and wellbeing service for the local community that generates enhanced income streams that will support organisational growth by providing sustainability post-Covid.

‘Reversing the growing levels of physical inactivity amongst young people is a seismic challenge’..

Dame Sue Campbell – Unlocking Potential 2015

There is a growing trend of physical activity which improves balance, flexibility, and mental health resulting in an enhanced quality of life, with numerous studies indicating that physical activity is an important factor in preventing osteopenia and osteoporosis…

Health Consequences of Physical Inactivity in Women (2017)

 

Physical activity in a social setting also addresses issues such as loneliness, which have become more prevalent as the family unit has diversified. Enhanced facilities not only generate space for physical activity but its design would promote innovative social areas with US research concluding that a lack of social relationships is as strong a risk factor for mortality as are smoking, obesity or lack of physical activity.

Loneliness and Social Isolation as Risk Factors for Mortality:  (2015)

Young People

Today’s young people present a different set of challenges from previous generations in that research from the Youth Sport Trust indicates there is a growing problem in the very young.

Women

Addressing issues relating to obesity, diabetes ii, cancers and osteoporosis particularly for young females, through more active lifestyles, contributes significant additional income streams through increased day-time usage.

Older Members

As cognitive function declines with advancing age, engaging with older members of the community has the capacity, to promote a physically active lifestyle and play an important role in reducing and potentially reversing declines, including Dementia and Alzheimer’s.

Whilst there is a moral justification for focusing on these social groups, accessing social investment for improved facilities also creates a balanced programme with underserved groups needing access during periods of under-utilisation by ‘peak’ members.

Start your
growth today!

If you want to grow your organisation in a planned way, rather than relying on chasing grants each year then give us a call!

    “When investors ignore their own social responsibility and fail to recognize the powerful connection between company strategy, social purpose, and economic value, they are eroding the[ir] impact ………… as a vehicle for advancing society”.

    Michael Porter, George Serafeim, and Mark Kramer 2019

    What we offer

    Carrington House provides an elegant solution to addressing social challenges in an innovative way by generating a scalable format that will satisfy the requirements of community, business partners and social investors.

    A social enterprise accelerator programme (Coaching Communities) would underpin a sophisticated public-private partnership, generating the sustainable growth needed to develop community organisations while enhancing the business sector’s capacity to help deliver mutually beneficial Social Impact through Prof. Michael Porter’s (Harvard Business School) concept of Shared Value.

    The purpose

    The purpose of this innovative approach to the development of community focuses on the social impact generated, by a sustainable health and wellbeing hub, operating as a social enterprise.

    This strategic direction would continue to deliver the social benefits created, in line with the collective objectives of a strategic community partnership.

    The by-product of this approach is that a CSO, combined with enhanced business sector and academic support, can collectively generate social and economic value. It also illustrates how a public private partnership can effectively address the social needs at the heart of community.

    Start your
    growth today!

    If you want to grow your organisation in a planned way, rather than relying on chasing grants each year then give us a call!