Coaching Communities
Coaching Communities is a programme that introduces a wide range of development tools from business and economic growth models to improve community resilience by increasing the social and economic impact of Community Sports Organisation (CSOs) as Anchor Institutions.
The rationale behind the framework is to increase the social impact generated through sport but in a wider context from Health and Wellbeing through to Economic Development of the local community and the wider economic growth it generates.
Why focus on Community Sport Organisations (CSOs)?
The reasoning behind the use of CSOs is that they have the ability to encourage people to work together, producing not only social and economic skills, but also improving health outcomes that enhance opportunities in communities in Education, Employment and therefore Income.
It is essential to capture the Social Impact that this form of social investment generates beyond the message of improved health and wellbeing, as this persuades investment funds to support the growth of community development through both a moral and economic standpoint. The skill set this project creates, provides a community with a stake in the growth of its own social impact.
Building Social Enterprises
A more business-like approach to the delivery of physical activity in a community setting will provide the income streams, grants and social investment needed to improve sports facilities.
These multi-purpose facilities would be designed to accommodate a new range of activities delivered by comprehensive health and wellbeing partnerships, through community programmes in local settings.
A vibrant community organisation encompassing health & wellbeing and physical activity, introduces a unique offer, recognised as a key element in addressing complex societal needs, as highlighted in Sporting Future – A New Strategy for an Active Nation, and encapsulated by the quote below.
“It is their outcomes that will define who we fund, what we fund and where our priorities lie in the future. It sets the pathway for sport and physical activity for the next decade and beyond.”
Social Enterprise Growth
Social Enterprise Growth – is a stage where a business reaches the point for expansion and seeks additional options to generate more profit.
Social Enterprise Growth – is a function of the business lifecycle, industry growth trends, and the members desire for economic and social value creation.
A significant number of Community Sports Organisations would like to expand but in an industry sector that is reliant on grants, it is difficult to grow beyond a ‘glass ceiling’ that this way of doing business, creates.
Generating business growth will provide enterprising organisations with the opportunity to dictate their own strategic direction and deliver planned expansion that provides social and economic value by improving the health and wellbeing of the membership and the wider sporting family at each organisation.
Social Impact
This altered development perspective looks to increase levels of physical activity whilst re-aligning Community Sports Organisations (CSO) as health and wellbeing hubs. The intention is to generate new income streams that create social impact at the same time, while increasing the capacity to service any loans needed to grow the organisation
This re-focus on social impact offers access to different investment streams, by addressing local needs including community cohesion, wellbeing and economic growth, thereby increasing the social value required by funders.
Improving your sports facilities
A more business-like approach to the delivery of physical activity in a community setting will provide the income streams, grants and social investment needed to improve sports facilities.
These multi-purpose facilities would be designed to accommodate a new range of activities delivered by comprehensive health and wellbeing partnerships, through community programmes in local settings.
An enhanced programme structure would present opportunities to balance current provision offered whilst addressing the needs of future sports and members of the wider geographic and business communities. Achieving this will necessitate establishing how to resource the current activities and identify a series of complementary new activities that maximise usage during peak and off-peak times.
This approach would develop the capacity to deliver health programmes, sport specific lectures and physiotherapy clinics such as sports massage, injury prevention and rehabilitation, thereby supporting the provision of health and wellbeing activities and additional lifestyle information.
Start your
growth today!
If you want to grow your organisation in a planned way, rather than relying on chasing grants each year then give us a call!
